Apple’s CEO pledges new capital despite rising U.S.–China tensions.
Tim Cook promised on Wednesday to boost Apple’s investments in China amid a period of escalating trade and technology tensions between Washington and Beijing. Despite pressure from Donald Trump on U.S. companies to “bring production back” to the United States, the Apple chief appears determined to maintain the tech giant’s strategic presence in the Chinese market.
Meeting with Li Lecheng and commitment to continuity
According to a statement from China’s Ministry of Industry, reported by Reuters, Cook told Minister Li Lecheng that Apple “will continue to invest in China,” without specifying the size of the investment. The American CEO highlighted the importance of cooperation with local suppliers, while the Chinese side emphasized that it will continue to provide a “favorable business environment” for foreign companies like Apple.
The California-based company has also committed to the U.S. government to invest $100 billion in domestic production. However, key iPhone assembly lines remain in China.
A delicate balance
Analysts in Beijing emphasize that U.S. companies are trying to strike a delicate balance: avoiding being seen as “pro-China” by the White House, while not alienating the Chinese government or their local partners. “They are trying to show they are in China, for China, without provoking Washington,” noted a government advisor in Shanghai.
Apple’s COO, Sabih Khan, visited Lens Technology on Tuesday, one of the company’s longest-standing suppliers. The Chinese firm produces glass surfaces for iPhones and Apple Watches and has worked with Apple for 19 years.
At the same time, Apple continues to shift part of its production to India in an effort to diversify its supply chains.
Boosting sales
According to IDC, iPhone shipments in China rose 0.6% in Q3 2025, reaching 10.8 million units, driven by demand for the iPhone 17 series—the only major brand to show growth in an otherwise sluggish market.
During his visit to Shanghai, Cook toured an Apple store, met with game developers, and visited the designer of the famous Labubu dolls, highlighting the company’s cultural footprint in China.
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Meeting with Li Lecheng and commitment to continuity
According to a statement from China’s Ministry of Industry, reported by Reuters, Cook told Minister Li Lecheng that Apple “will continue to invest in China,” without specifying the size of the investment. The American CEO highlighted the importance of cooperation with local suppliers, while the Chinese side emphasized that it will continue to provide a “favorable business environment” for foreign companies like Apple.
The California-based company has also committed to the U.S. government to invest $100 billion in domestic production. However, key iPhone assembly lines remain in China.
A delicate balance
Analysts in Beijing emphasize that U.S. companies are trying to strike a delicate balance: avoiding being seen as “pro-China” by the White House, while not alienating the Chinese government or their local partners. “They are trying to show they are in China, for China, without provoking Washington,” noted a government advisor in Shanghai.
Apple’s COO, Sabih Khan, visited Lens Technology on Tuesday, one of the company’s longest-standing suppliers. The Chinese firm produces glass surfaces for iPhones and Apple Watches and has worked with Apple for 19 years.
At the same time, Apple continues to shift part of its production to India in an effort to diversify its supply chains.
Boosting sales
According to IDC, iPhone shipments in China rose 0.6% in Q3 2025, reaching 10.8 million units, driven by demand for the iPhone 17 series—the only major brand to show growth in an otherwise sluggish market.
During his visit to Shanghai, Cook toured an Apple store, met with game developers, and visited the designer of the famous Labubu dolls, highlighting the company’s cultural footprint in China.
www.bankingnews.gr
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